Mountain Ridge Marketing
Web Design
UI Design
Mountain Ridge Marketing (MRM) is an online real estate marketing company that runs advanced Facebook advertising campaigns to help real estate agents / agencies generate a consistent source of motivated buyer and seller leads. Working closely with my client, we established a constant feedback loop to create a design for his website to be handed off for implementation after the completion of this project.
Design process
Understand & Define
Sketch & Decide
Prototype and Validate
Overview
Understand & Define
My client provided me with some reference websites that he liked the look and feel of, and I analyzed and took notes on what elements were used. After this, we discussed my findings and narrowed down which ideas to incorporate for this design.
Sketch & Decide
Low-fidelity wireframes were then created and constantly evaluated at different stages. Once my client was happy with the layout of things, I then created the hifi visual mockups. For several iterations of each update to the design, we would meet up on calls to evaluate and discuss the design to ensure the it was moving in the right direction.
Prototype & Validate
After my client approved the hifi mockup, we then got to work on implementing it with WordPress and Elementor. After many working sessions, my client then handed off our groundwork to another designer to finish the implementation and optimization for all desktop and mobile devices.
1. Understand & Define
Reference website screenshots we pulled different ideas from
2. Sketch & Decide
Along with graphics modifications
3. Prototype & Validate
Conducted initial Zoom meetings as working sessions for both my client and I to get familiar with how WordPress and Elementor work. Once becoming acquainted with the workings of the system, delegated work between us to complete certain pages based on where each of our expertise lies.
Constantly communicated different changes or roadblocks and worked through them by reaching out to each of our own network of people and doing research.
